Meet The Founder: Juls Donovan

Hi there! Thank you for visiting me in my little corner of the internet. Salem Style is my dream and my happy place, and I am so happy that you’re here.

I have a habit of not showing my face around here, leaving the question “who is running Salem Style??” Surprise! It’s me, Juls Donovan. I am the founder, CEO, designer, witch in charge of this little brand. On an effort to put myself out there more, here’s a post to introduce myself.

Juls Donovan

I start my day with a cup of coffee before anything else.

My home has been Salem since 2010.

I am a Scorpio Sun, Aquarius Moon, and Capricorn Rising.

Restorative yoga is the best during stressful times.

Go to pizza toppings: Pepperoni & Green Pepper (or plain cheese if it’s Papa Gino’s!)

I have been crocheting since I was about 7 years old.

I was never the “cool kid” and I marched to the beat of my own drum. But I always struggled with what it really meant to be me. I always loved making, and even dabbled in making jewelry when I was 12, even selling some of my creations in a trendy boutique in my home town. 

I started Salem Style as a creative outlet and a way to make a connection. Originally the name came from an idea that I had to start a fashion blog. But I quickly realized that what made my heart happy was creating my own accessories through my many years of experience crocheting.

Salem is magical. Making things is magical. Being true to yourself is magical.

The community that has flourished around Salem Style is the reason why I keep going. To prove that nothing is impossible, and when you really want something, you should go for it. And there’s no better feeling than that.

Stay wild moon child,